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Pilgrim reports 160 percent revenue growth in financial year 2023-24

Heavenly Secrets Pvt Ltd, the parent company of D2C beauty brand Pilgrim, reported a remarkable 160% increase in operating revenue for FY24, reaching 198.8 crore rupees (US$23.3 million), up from 76.5 crore rupees (US$8.9 million) the previous year. Founded in 2019 by Anurag Kedia and Gagandeep Makker, Pilgrim offers a diverse range of beauty and body care products and has expanded its offline presence with five retail stores and partnerships with 300 stores across India, complementing its online sales channels.

Pilgrim secures 23 million dollars to enhance growth and development strategies

Mumbai-based beauty brand Pilgrim has raised ₹200 crore (US$23 million) in a funding round that values the company at ₹3,000 crore (US$346 million). The investment, led by existing backers and new investors, will support the brand's expansion into offline markets and enhance its research and development efforts while maintaining profitability in online sales. Founded in 2019, Pilgrim specializes in beauty and body care products free from sulphates and parabens, distributing through various channels including its website and offline stores.
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